Programme
8:30am – 9:45am FREE BREAKFAST SEMINAR: ‘The Future of Social Media’ by The Social Media Guys
Note: Numbers are limited for this free event, so make sure you book in advance by clicking here.
About the speakers:
The Social Media Guys are a talented trio of experienced social media enthusiasts. Hailing from three different backgrounds and working as three independent businesses, Graham, Nigel and Ant bring their expertise together to provide social media training and events for those wishing to develop their business. This seminar is aimed at giving the audience direction on how to make the best use of social media for your business, both now and in the future.
Ant Hodges
A self-proclaimed ‘social media nut’, Ant Hodges has a strong background of leadership within the design and marketing industry, and excels at helping organisations use the power of online marketing to progress their business. As Business Development Director at toinfinity, an online marketing agency based in Swindon, Ant specializes in the planning a strategy of implementing digital and new media vision into a company. His specialism is relationship-based marketing online - covering social media, email marketing and website design/usability.
» See www.toinfinity.co.uk for more information.
Graham Jones
Graham Jones is an internet psychologist who specialises in investigating how people behave online, and with that information, helps businesses gain a better understanding of their clients. By forming a targeted, effective use of social media through sites such as LinkedIn, Graham enables people to create new opportunities and build stronger, more profitable relationships with existing connections. As the award-winning author of 29 books, 16 of which are about the internet, Graham is a part-time academic, working for the University of Buckingham and The Open University, as well as being on the Board of the Professional Speaking Association.
» Visit www.grahamjones.co.uk to find out more.
Nigel Morgan
Former journalist and police press officer Nigel Morgan embraced new media early on and is now an established blogger and highly-regarded consultant on the use of social media within business.
Quoted widely across national media, Nigel offers explanations of how social media impacts upon the public perception of organisations and is a popular guest blogger, public speaker and trainer. Nigel has delivered seminars on handling broadcast interviews through to the creation of social media strategies and routinely gives talks to the Thames Valley Chamber of Commerce, including its Business Alliance members, the Federation of Small Businesses and a host of networking organisations.
» Visit www.morganpr.co.uk for more information.
12.30pm – FREE seminar: ‘Cloud Computing – Should We Consider It?’ by Laurence Martin
Available on a first come, first served basis in The Forge – no booking required
Laurence Martin is the Training Director of Black Swan Training Solutions, a B2B company that custom-builds courses for its clients. Providing IT training to a variety of organisations since the early ‘90s, Laurence has an extensive knowledge on how to gain the most from your IT system, as well as delivering courses on Microsoft, Project Management and Management skills.
A firm believer that skills, education and IT are three vital components in the success of a business, Laurence’s training ensures that people are in control of their equipment and are using it to their best advantage – for efficiency, productivity and professionalism.
As a business manager, Laurence is an advocate for using services over the Internet (in ‘the cloud’) and aims to help other businesses achieve the same benefits of money, resources and features that this technology provides.
Following his presentation, Laurence will introduce a panel of experts for further discussion. The panel will be led by Ed Bodiam, CEO of IT outsourcing company Future Reliance.
» For more information, visit www.blackswantraining.co.uk and www.futurereliance.com
1:30pm FREE SEMINAR: ‘Search Engine Success’ by Matt Parle of White Hat Media
Available on a first come, first served basis in The Forge – no booking required
A technically skilled IT and internet professional, Matt Parle is an expert in search and social media marketing.
Having worked as an SEO and online marketing specialist for some of the UK’s top digital agencies, Matt has worked on premium brands including Friends Reunited, BAA, Simplify Digital and Desperados Beer.
Matt is now Digital Marketing Manager at White Hat Media, a specialist web marketing and development agency and a leader in the field of search marketing, having won awards for the level of service they provide and run online marketing campaigns for many global brands.
Understanding the importance of SEO is crucial to boosting awareness of your brand online. Matt’s presentation, ‘Search Engine Success’, will look at how businesses can reach the top, stay at the top, and generate a very high level of sales from natural search engine optimisation (SEO), as well as measuring results to improve future campaigns.
» For more information, visit www.whitehatmedia.com
2.30pm - FREE seminar ‘Mobile Apps: a people mover, not a band wagon’ by Phil Lenton of Compsoft plc
Available on a first come, first served basis in The Forge – no booking required
Phil Lenton is Managing Director of Compsoft plc, a long-standing Hampshire-based software house. Having joined Compsoft in 1999 as a programmer, building and specifying business applications, Phil became Managing Director in 2006. His interests extend beyond the technical, having achieved an MBA in 2005 from the London Business School.
Phil has developed a number of commercial apps for clients himself when the iphone initially proved popular, and Compsoft now has a substantial team of mobile developers across all mobile platforms, and is one of the UK’s leading mobile app development companies, having worked with many major UK and international brands including nPower, Daler Rowney and MTV.
In this session, Phil will look at how quickly the mobile app market is growing and explain a number of key principles for businesses to make sure they are at the front of the app revolution, not playing catch-up.
» For more information, visit www.compsoft.co.uk
3:30pm: FREE seminar ‘What makes a sustainable business’ by Stephen Duncan of the Hampshire & Isle of Wight Sustainable Business Partnership
Available on a first come, first served basis in The Forge – no booking required
Stephen Duncan is the manager of the Sustainable Business Partnership, an independent, publicly funded partnership promoting and supporting the adoption of sustainable business practices amongst SMEs in Hampshire and the Isle of Wight.
In his time at the SBP Stephen has been involved with a wide range of activities, including the development of the popular Sustainable Business Network support model, delivery of various funded projects targeted at a very practical level for SMEs (such as skills training and environmental auditing) and engaging with strategic and delivery partners at a local, regional and national level.
Stephen’s presentation will explore the breadth of issues which businesses need to address if they are to genuinely be able to promote themselves as a ‘sustainable business.’ The session will combine an overview of general sustainable principles across the ‘three pillars’ – social, environmental and economic – with an interactive discussion focusing on the prioritisation of actions, credibility of claims and the identification of opportunities, which could lead to significant business gain.
Drawing on case studies from real Hampshire businesses who have in the past participated in the Sustainable Business Awards, Stephen aims to identify what sort of message we might already be able to promote about the businesses in the room - without resorting to greenwash!
» For more information, visit www.the-sbp.co.uk
© TWA 2010